Research
Client questions, answered properly.
Every piece starts as a question someone actually asked us, or as something we needed to understand ourselves. Two kinds: Questions we answer for clients, and Notes on where technology is going.
Why Mexican SMBs Don't Sell on Social Media — and Where AI Helps
E-commerce in Mexico is up 25% in 2025, yet more than half of small businesses still make no sales on Instagram, Facebook, or TikTok. Presence is not the problem.
Social mediaApplied AISales
Can a Quantum Computer Destroy Bitcoin? The Threat Is Your Keys, Not Mining
Bitcoin crossed $200,000 in 2025. The quantum scare is not a machine that mines every block. It is a machine that could forge the signatures that move your coins.
CryptoSecurity
Is Bitcoin Mining Profitable in Mexico in 2025?
Bitcoin is above $200,000, and plugging an ASIC into a Mexican home still loses money. Power prices, record difficulty, and industrial miners close the door.
CryptoFinance
What Bitcoin Mining Actually Is at All-Time Highs
Bitcoin passed $200,000 in May 2025. New coins do not appear from nowhere. Behind each one is mining: specialized hardware, electricity, and a race most homes cannot win.
Crypto
Builder.ai: The Unicorn That Fooled Microsoft With 700 Humans Instead of AI
In 2023, Microsoft and Qatar’s sovereign fund bet on Builder.ai, a London startup that promised apps from a prompt. By May 2025, the “AI” was 700 engineers.
Applied AIStartups
Apple Brings Satellite Messages to Mexico: Connectivity Without Limits—and Without Easy Access
On May 28, 2025, Apple switched on Messages via satellite and Find My via satellite in Mexico, so iPhone 14 and later can text with no cell signal. The catch is who can use it.
TechnologyMexico
Japan’s Universal Artificial Blood Could Save Millions. The Price Is Still the Question.
At Nara Medical University, not the National Defense Medical College, researchers are testing universal artificial blood. Sixteen volunteers, mild side effects—and a long bill ahead.
HealthScience
Silicon Valley’s Plan to Eliminate Every Job: Liberation or Catastrophe?
Over dinner in San Francisco, a Valley investor said the quiet part: replace human work with AI, and you capture every paycheck. Musk, Gates, and Hassabis are not being subtle.
Applied AIWork
Apple and Stentrode: Control Your iPhone With Your Mind. At What Cost?
Opening an app, sending a text, or tweaking AirPods by thinking it: Apple and Synchron are building a brain-computer interface for iPhone, iPad, and Vision Pro.
TechnologyHealth
Skype Connected the World. This Is the Final Sign-Off.
In 2003, when video calls still felt like science fiction, three people in Estonia built Skype so you could talk face to face, free. In May 2025, Microsoft shut it down.
TechnologyProduct
Duolingo’s Chess Course Is a Bet on How We’ll Learn Next
Duolingo, the app that taught the world languages with a relentless owl, shipped a chess course in iOS beta on April 22, 2025. Short lessons, a coach named Oscar, same hook.
Product & UXEducation
Netflix Breaks Its Own Servers on Purpose: Chaos Engineering and Its Risks
Picture a company that, at peak hours, kills its own servers while millions are mid-episode. That is Netflix’s Chaos Monkey—and the discipline has a downside.
EngineeringInfrastructure
Blockchain’s Decentralized Future Is Real. So Are the Risks We Keep Skipping.
Blockchain, the architecture under Bitcoin, is changing how we trust, trade, and share data. Cutting out middlemen is the pitch. The risks of doing it at scale are not optional.
CryptoTechnology
Open Source Is Winning the AI Race
A leaked Google memo put it bluntly: “We have no moat in AI—and neither does OpenAI.” The shock is not the self-own. It is that open source is already outrunning the giants.
Applied AIOpen source
The Humanoid That Cooks, Works, and May Soon Be in Your Home
Figure 02, launched in August 2024, is a 1.70 m, 70 kg biped with six RGB cameras and Helix VLA. It follows spoken orders, grips unfamiliar objects, and is already on a BMW line.
RoboticsApplied AI
AI’s Thirst: The Hidden Water Cost of the Digital Age
UC Riverside estimates that training GPT-3 in Microsoft data centers used between 700,000 and 5.4 million liters of water, depending on cooling efficiency and the power mix.
Applied AISustainability
Afeela 1: Sony’s Electric Car Turns Traffic Into Entertainment
Afeela 1 is less a car than a studio on wheels. Forty sensors — cameras, LiDAR, radar, ultrasound — support Level 2+ hands-off driving, with Level 3 on the roadmap.
TechnologyAutomotive
The Quantum Race Is On: Microsoft, Amazon, and Google Compete for What Comes Next
Three bets, three architectures: Microsoft wants inherent stability, Amazon cheaper error correction, Google scalable precision. Qubit fragility is still the bottleneck.
QuantumTechnology
What CGI Marketing Is, and How It Can Work for a Brand
CGI marketing lets brands stage products that never sat in a studio. Used well, it widens what a campaign can show and can cost less than a traditional shoot.
BrandContent
WooCommerce or Shopify: Which Fits Your Store in 2024?
WooCommerce and Shopify both run online stores. One is a WordPress plugin you host and shape. The other is a closed platform that trades control for speed.
E-commerceWeb platforms
Augmented Reality Is Remaking Fashion
Augmented reality is changing how fashion, especially fast fashion, is tried on and sold. Shoppers can see a garment on their own body without walking into a store.
VR & ARRetail
How Technology Is Rewiring Super Bowl 58
Super Bowl 58 is a football game and a live systems demo. The NFL’s work with Verizon, Amazon, Zebra Technologies, and Cisco is changing the broadcast, the stadium, and the data.
TechnologyEvents
Augmented and Virtual Reality in Marketing
Try a product without leaving home, or step into a store that exists only as a headset. VR and AR are how more brands now ask to be remembered.
VR & ARBrand
Disney’s HoloTile and the Next Chapter of Virtual Reality
VR and AR are no longer only for games and training sims. They are starting to change how digital spaces sit inside ordinary rooms — and Disney’s HoloTile is a floor, not a headset.
VR & AR
The Curious Case of Lazy ChatGPT
ChatGPT, OpenAI’s assistant, now sits in a lot of working days. Lately users say the bot has started handing work back — or refusing it — instead of finishing the job.
Applied AI
Digital Accessibility in the Internet Age: Five Things That Matter
Digital accessibility is how sites and apps work for people with lasting or temporary disabilities. It is a legal, commercial, and design problem at the same time.
Web platformsProduct & UX
How to Tag Contacts Automatically
Inteligart CRM Automations can tag a contact the moment a trigger fires. Set the event, add conditions, choose Tag Contact, and the label is written for you.
AutomationCRMGuides
Automation Triggers and Actions
After you add the Automations extension, Inteligart CRM can run actions when a contact, quote, invoice, or transaction is created — if the conditions you set are met.
AutomationGuides
Automation Flows: Ready-Made Recipes for Common CRM Jobs
Automation Flows are preset recipes for common CRM jobs, such as deleting contacts after a set period. Turn one on in a few clicks instead of building the rule from scratch.
AutomationGuides
Artificial Intelligence in Cancer Treatment
AI is already in cars and assistants. It is also in oncology: a recent study used it to hunt molecular biomarkers that sort cancer patients by how they actually fare.
Applied AIHealth