Market Wars

We built the Market Wars app for the CEO of Bimbo Ecuador, as a personal project. It is a two-player game based on a realistic business-strategy simulation. The goal is to earn more than the competitor, which means reading the situation and allocating resources well.

Players receive PARAMETERS — internal and external information about their environment — and have to decide what deserves full attention. Business scenarios are generated at random and can include growth or crisis.

The app also brings in commercial and industrial variables that have to be weighed when allocating resources. Each variable affects sales or production, and each has a cost. Players have 15 minutes to read the scenario and assign resources, so the quality of the decision is the whole game.

Market Wars was designed for university students, to make the macroeconomic environment and business strategy something they can actually play. It is a tool for learning how companies decide under pressure.