Itecsa RA

Itecsa is a leader in end-to-end power-quality solutions. Years in the sector have made them the company clients call when electrical equipment has to keep running.

Even so, Itecsa knew they had to stay ahead of the technology if they wanted to keep that position. They came to Inteligart for a marketing strategy that would stand out at fairs and congresses.

We used augmented reality. Itecsa already had two cartoon lightbulbs in 2D from their social ads. We turned those characters into 3D models and put them inside an AR experience: the bulbs repairing an electrical generator.

The AR piece stopped thousands of people at the congress they attended. Attendees kept talking about it and posting it, which pushed the brand further than the booth alone.

It worked as marketing, and it also positioned Itecsa as the company in the hall that was actually using new technology — not only selling it.