Hipotecaria Hogar

Hipotecaria Hogar needed to rank in search in order to become Mexico’s number-one SOFOM.

Competition in the sector is tight. Differentiating from other SOFOMES and reaching a wider, more specific audience was not optional.

We built a Google Ads plan to raise Hipotecaria Hogar in search, so they appear in the first positions on relevant keywords.

We also run their social channels with a distinct strategy: the advantages that are actually theirs, aimed at the audience that needs a mortgage.

Together, search and social widened reach and hardened their position in the market.

These actions are improving Hipotecaria Hogar’s ranking on Google and setting them apart in a crowded market.

Strategic social management and the Google Ads plan are moving the company toward its goal: the leading SOFOM in Mexico.