Research·note·Jan 2024·2 min read

Disney’s HoloTile and the Next Chapter of Virtual Reality

VR & AR

Virtual reality (VR) and augmented reality (AR) keep moving the edge of what a digital space can feel like. Games and training sims were the first markets. The more interesting shift is how those spaces start to occupy ordinary rooms.

The same tools now show up well outside entertainment. In classrooms, students can walk a historical site or a landscape that would take a budget and a visa. In clinics, VR and AR are already in surgical planning and medical training, with simulations detailed enough to matter. In marketing, they give a brand a room instead of a banner.

Into that mix Disney has put HoloTile: a modular, omnidirectional, expandable floor built for shared VR without a leash on where you can walk. Lanny Smoot, a Disney Imagineer, designed it so several people can move in any direction without walking into each other — the unglamorous problem that has always made “social VR” feel like a demo in a broom closet.

That is a hardware trick and a social one. If the floor can scale, theme parks and games stop being seated rides. Remote work could mean actually walking a shared plan, not circling a cursor on a slide. In security and military training, HoloTile could be a controlled room for drills that would be reckless outdoors.

VR and AR are already rewriting a long list of jobs. HoloTile is a reminder that the next constraint is often the floor, not the headset. How far that goes depends on whether the tiles leave the lab and enter rooms people already use.

Watch HoloTile in motion